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What are the qualities of a successful influencer or role model?

30th November 2015

5 principles of a successful influencer

Do you know someone who influences or really inspires you at work?

What qualities or approaches do they have or take that motivate or influence you and the way in which you work? Some business people are remarkably successful, but what’s the secret behind why their influence is just so significant?

Regardless of industry and profession, they all share the same views and beliefs. And one of the real skills and successes these people have as influencers comes from their ability to recognise when and how to use a range of behaviours to create different approaches. And most important of all, to continue to consistently act upon and use them.

So with this in mind, here are 5 principles to move YOU from average to a highly successful influencer and role model:-

  1. Start at the end

Average success is often based on setting average goals.

Decide what you really want: to be the best, the fastest, the cheapest, the biggest, whatever. AIM HIGH! Decide where you want to end up. THAT is your goal.

Then you can work ‘back from the future’ and lay out every step along the way.

Never start small where goals are concerned. You’ll make better decisions – and find it much easier to work a lot harder – when your goal is your ultimate success.

And don’t stop there…

…achieving one huge goal just creates a launching pad for achieving the next huge goal.

  1. Time doesn’t fill me – I fill time

Decisions and time frames establish parameters, but typically not in a good way. The average person who is given two weeks to complete a task will instinctively adjust their effort so it actually takes two weeks.

Forget deadlines, at least as a way to manage your activity. Tasks should only take as long as they need to take. Do everything as quickly and as effectively as you can. Then use your ‘free’ time to get other things done just as quickly and effectively.

Average people just allow time to impose its will on them – successful people impose their will on their time.

  1. Achievement NOT experience

So you have “10 years in the Web design business”. Most people don’t care how long you’ve been doing what you do. Years of service say nothing: you could still be the worst 10-year programmer in the world!

They care far more about what you’ve done: how many sites you’ve created, how many back-end systems you’ve installed how many customer specific applications you’ve developed (and what kind) – all that really matters is what you’ve done.

Successful people don’t need to describe themselves using overstated adjectives like ‘passionate’, ‘innovative’, ‘driven’ etc., they simply describe, hopefully in a humble way, what they’ve done.

  1. Volunteers ALWAYS win

Whenever you raise your hand you end up being asked to do more. That’s great.

Doing more is an opportunity to learn, to impress, to gain skills, to build new relationships – to do something more than you would otherwise have been able to do.

Success is based on action. The more you volunteer, the more you get to act.

Successful people step forward to create opportunities.

Remarkably successful people sprint forward.

  1. Get paid well…all is good

Specialisation is good. Focus is good. Finding a niche is good. Generating revenue is GREAT!

Anything a customer will pay you a reasonable price to do – as long as it isn’t unethical, immoral or illegal – is something you should do.

Your customers want you to deliver outside your normal territory? If they’ll pay you for it, fine.

The customer wants you to perform some relatively manual labour and you’re a high-tech shop. Shut up, do the work well and get paid. In short:-

  • Only do what you want to do, and you might build an ok
  • Be willing to do what a customer wants you to do, and you can build a successful

But be prepared to do even more still, and you can build a remarkable business. This is the quality of an influencer.

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